Schema.org is a website that holds the commonly used standards for encoding information about the content of your webpages in a way that makes it easier for the likes of Google and Bing to understand what your page is about. This post is about how products information is encoded. Here’s the page for a Product. The question I want to address is “How do I create an acceptable entry for a specific product”.

I’ve repeatedly come up with the issue of “where do I put this file” and even “what should I name this file”. There’s a bunch of things to consider. Is it important that the original name of the file persists if someone were to “Save As” on it. That is, do we need to reference the original filename in the url it’s accessed from Is it important that the image cant be guessed.